Everyone knows that the Houston Rockets will be hosting the 2013 NBA All-Star weekend. But this year it will be a little different.
In attempt to bring more popularity to All-star Saturday night, the NBA has made a few rule changes to bring more competition between the two conferences. Each conference will receive points based on results of each of the four events. The conference that has the most points will earn extra money to a charity they choose. They will also be adding captains for each conference.
“As part of the new format, points earned by each conference throughout the four All-Star Skills Competitions will determine the conference that earns the title of 2013 State Farm All-Star Saturday Night Champion. Also, each conference will have an All-Star Saturday Night captain who will lead his team during the event.”
“In addition, NBA Cares and State Farm will make a joint donation of $500,000 as part of the event, with $350,000 going to the winning conference’s charities and $150,000 to the runner-up conference’s charities. All of the charities will be selected by the conference captains, the NBA, and State Farm. The State Farm All-Star Saturday Night captains and the charities receiving donations will be selected and announced at a later date.”
The only explanation anyone can come up with is that David Stern seems to be desperately trying to bring higher ratings for the Shooting Stars challenge and the Skills challenge. We all know everyone tunes in for the Three-point challenge and the dunk contest, but do people really care that much about the other two?
This is just a marketing scheme that the NBA hopes will work out. We all know the NBA could use the extra money, right?