Dallas Mavericks owner Mark Cuban opened up on his blog about the Mavs attempt at signing Dwight Howard. Not very many NBA owners are as transparent as Cuban, and in the post he expresses concerns with the importance of culture as well as team unity. He also included the video the Mavs used to entice Howard.
Here are a few excerpts from the post:
Let me address here the inevitable question of Dwight vs Mavs culture. We saw it as somewhat of a risk, but felt like because Dwight by all appearances and checking we did, is a good guy and with our support systems we believed we could make it work. if not, he was obviously a very trade-able asset. But, as everyone knows, we didn’t sign him. He went to the Rockets. I do have to say the meeting with Dwight was very interesting. He is a smart guy. Much smarter than people give him credit for. He is also a very, very good listener. Unlike most people, he spent far more time listening than talking. And he had the best response to an opening question that I have ever heard from a player, or anyone for that matter. When we asked him what his goal was, his response was very specific ” I want to be Epic” . Which was a perfect lead in to the video we created for him.