Houston Rockets guard Jeremy Lin has decided to leave Nike and sign with Adidas according to a source from Comcast Sportsnet. An official announcement from the brand is planned to come some time today. Jeremy Lin joins Kanye West as recent defectors from Nike to Adidas.
Jeremy has been wearing Nike for the past few seasons. Adidas having a new endorser with international appeal can only be a plus for the German sports brand, that’s the second biggest next to Nike.
Lin is averaging 14.1 points, 2.6 rebounds and 4.2 assists this NBA season, and is also 4th in the Western Conference in All-Star voting.
Lin, an undrafted free agent out of Harvard, came on to the scene after he was waived by the Golden State Warriors and joined the New York Knicks in 2012. After he unexpectedly led the Knicks to a seven game winning streak, the nickname “Linsanity” was coined and his success continued late into the season.
Ultimately “Linsanity” became a globally recognizable phrase, and now Adidas has an opportunity to cash in on the phenomenon. Lin is currently in the second of his three year contract with the Rockets, and has been tied to many trade rumors, although none have had solid footing.