The NBA is once again celebrating the Chinese New Year, and the Houston Rockets will of course participate in the festivities. From January 28th, to February 4th, the NBA will pay tribute to Chinese culture in many ways such as fan giveaways, musical performances, dancers, food, courtside signage, floor decals and partner activation.
The Year of the Horse celebration will include 23 unique live games broadcast and streamed in China and 10 teams will honor the holiday during games in their market. The 10 teams participating include: Houston Rockets, Miami Heat, San Antonio Spurs, Toronto Raptors, Golden State Warriors, Brooklyn Nets, Washington Wizards, Los Angeles Lakers, Los Angeles Clippers and Sacramento Kings.
The Rockets will tip off the Chinese New Year Celebration program with an in-arena celebration on Jan. 28, when they host the San Antonio Spurs — who have a record 10 international players.
“Chinese New Year is a global event and a great opportunity for us to celebrate with our fans and their families in North America and China,” said David Shoemaker, CEO of NBA China. “The week-long initiative will bring the excitement of the NBA to fans in ways that resonate with Chinese culture, featuring unprecedented NBA programming and a variety of Chinese New Year-themed fan activities.”
Also be on the look-out for specially designed Chinese New Year shooting shirts from adidas, that the participating teams will wear.
Seven-time NBA Champion Robert Horry, who won two championships each with the Rockets and the Spurs, and the San Antonio Spurs dance team — the Silver Dancers — will tip off the festivities in China on Jan. 29 by hosting a Chinese New Year viewing party in Shanghai for the Spurs and Rockets game.