NBA and ADIDAS unveil “BIG LOGO” uniforms, and Jingle Hoops
The Houston Rockets will for the second straight year take part in the NBA “BIG Color” Christmas campaign. This year the Rockets take on the San Antonio Spurs at 8pm. on ESPN, and of course will be wearing a special uniform for the occasion. This year the NBA, and adidas chose to aid sleeves to the jersey, and feature only a large silver version of the team logo on the front. Early opinions of the jersey are that they are reminiscent of pajamas, but the look will translate well to consumers.
The uniforms are part of the adidas NBA “BIG Logo” Holiday Collection, which includes new warm-up jackets and shooting shirts that feature print graphics inspired by knit holiday sweaters. The warm-up jackets feature team logos on the front chest and BIG team logos on the back, both made of chenille patches. Fans can purchase the adidas NBA “BIG Logo” Holiday Collection at NBAStore.com, the NBA Store on Fifth Avenue in New York City, and team retailers beginning today.
The campaign includes a TV spot titled “Jingle Hoops” to promote the jerseys featuring six players: the Miami Heat’s LeBron James, the Oklahoma City Thunder’s Kevin Durant, the Chicago Bulls’ Derrick Rose, the Houston Rockets’ James Harden, the Los Angeles Lakers’ Steve Nash and the Golden State Warriors’ Stephen Curry. On the heels of last year’s award-winning “BIG Color” campaign that garnered more than eight million YouTube views, the featured players recreate the wintertime classic “One-horse Open Sleigh” through a series of choreographed three-point shots – all while dressed in their “BIG Logo” uniforms.
“Last season’s ‘BIG Color’ holiday campaign was an overwhelming success that grabbed fans’ attention, and we wanted to find a way to top it,” said Jamie Gallo, NBA Executive Vice President, Marketing. “This season, we’re back with the game’s biggest stars to deliver an engaging and festive sequence that creatively showcases our players’ skills.”
Here is a behind the scenes look at how “Jingle Hoops” came together.